The New Wave of Influencer Marketing: Leveraging Micro-Influencers for Business Success
Introduction to Influencer Marketing Influencer marketing has evolved into an essential component of digital marketing trends, shifting away from traditional celebrity endorsements to encompass a broader range of social media influencers. This transformation began with the expansion of platforms such as Instagram, YouTube, and TikTok, where individuals with substantial followings can engage audiences in a […]
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